Action Water Sports: Your Gateway to Marine Careers

Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—to provide unparalleled customer service to the boating community. Staying true to this principle has led to immense growth over the years. After outgrowing our Zeeland store, AWS moved to a larger building in Holland, before settling in Hudsonville in 2002. The following year we expanded to Traverse City, and then added our Fenton location in 2008.

Our newest store, located in Central Florida, opened in 2018 – bringing premium brands and unmatched service to the Orlando and Tampa markets. Action Water Sports is now the world’s largest MasterCraft dealer by volume and continues to set the bar for excellence in the industry. With more than 30 years of experience, our team has continued to expand and evolve, but our founding principles still remain: to provide the best products and customer service, no matter where we are.